The average realtor follows up with a lead within 40 minutes and only follows up twice. These numbers are just not good enough for any agent to ever be able to create a profitable real estate business. As you read in Creating Real Estate Success: Lead Generation and tracking, the average realtor only converts .5% of leads into a closing. More on predictable lead generation systems here.
But as you have demonstrated by your dedication to learn to perform at the highest level in the real estate business, you are not the average realtor.
Let’s now dive into what steps you can take to turn your leads into appointments and point them toward closing.
Consider these averages about lead follow-up:
-- You must follow up with a lead fifteen times before that lead will reach back out to you.
-- Each lead will reject an appointment five times before ever agreeing to meet with you.
-- Every consumer is sold to 2,000+ times each and every day.
You must be diligent about lead follow-up. I recommend, at a minimum, that you follow up with every lead 21 times in the first 30 days. You can use any combination of phone calls, emails, and text messages, but the key is to reach out 21 times in the first month of your relationship with a lead.
Plan to get voicemails and few responses. That’s okay and is expected industry-wide. You can only focus on and control your actions. So your job is to continue to follow-up via phone, email, and text until you can get a lead to respond to you. At that time, you can work with that lead to identify goals, expectations, and time frames for purchasing or selling a home. More on how to turning conversations into appointments here.
In real estate as with anything else, hard work and persistence are key.
Thanks for reading!
Joshua Smith, Realtor/Mentor/Entrepreneur
-Voted 30th Top Realtor in America by The Wall Street Journal
-Over 5,000 Homes Sold & Currently Selling More Than 1 Home Daily