While last week’s post was focused on how to prevent technology from diminishing your role as a realtor, technology and systems do help you run a much more effective and efficient business, while providing better service to your clients and creating a deeper connection.

So today, I would like to discuss some systems I recommend having in place.

IMPORTANT NOTE: You do not need to have all of these systems. They can allow you to be much more effective and efficient but are not necessary if you are unable to afford them.

Recommended Technology and Systems In Your Real Estate Business:

#1: CRM/Database. Your #1 asset in your real estate business is your connection with your database. To be truly effective with your lead conversion, pipeline management, etc.. a CRM/database is absolutely crucial! More on CRM essentials here.

#2: Tracking Systems. As we have discussed in past tips, you MUST be tracking your daily activities, appointment set/conduction/client ratios and your financials. The great thing is this can all be done for free with Google Drive. Read about tracking here.

#3: Website. Today’s consumer is going to do their research on you, and they will expect you to have a site. You want a website which allows you to brand yourself, has a blog feature, is effective at lead generation, etc. More on what to look for in a site here.

#4: YouTube Channel. Today “Content is King,” so you must have video content on YouTube, which is the #2 search engine on the planet, and is owned by the #1 online search engine on the planet, Google. You should be creating and posting market update videos, informational videos about your area/community, top real estate tips, etc. The importance of creating content will only grow.

#5: Social Media. Social Media is essentially another free database which allows you to build relationships with potential clients, current clients, and past clients. More on Facebook Lead Generation here.

#6: Email, Cell Phone, Scanner… OK, I know these are all things we know, but I wanted to throw them in here, as they are essential.

#7: A System for Everything Done More than Once. You should have system in place for anything and everything you do regularly, from ordering business cards, to your lead gen, lead follow up, appointment preparation, appointment conduction, client/contract to close process, past client follow up process, etc. Just as a rule of thumb, anything you do more than once, needs a system in place to ensure it happens over and over, in the same way, is not missed, can be duplicated, and eventually delegated.

#8: Online Email Signature System like DocuSign, ESign, etc…

BONUS/Additional Luxury Systems/Technologies: power dialer, expired/FSBO list provider, neighborhood homeowner contact information provider, CMA report tools, seller net sheet/buyer cost sheet apps, contract to close/contract management systems and many more, as there are thousands of systems which exist.

Again, technology and systems will allow you to provide better service to your clients, stay on top of your tasks, and ensure things are not missed. As soon as you are able add these systems to your business as they will have a large impact if used properly.

IMPORTANT NOTE: Any technology/system you implement into your business will only be as good as you use it. For example, you can have an amazing CRM/database and get poor results if you use it poorly. There is no “Magic Pill” that exists. Like with anything else in life, you get out of it what you put into it!

Of course, always “Lead with Revenue”. Add what you can as you can, but make sure you have the revenue coming in to afford it. Then, add it into your business, use it, and take your business to the next level!

Also, don’t try to implement everything overnight. Implement one system, get it dialed in, learn how to use it effectively, and once you have it down add the second system, and so on.

Thanks for reading!

  Joshua Smith, Realtor/Mentor/Entrepreneur

-Voted 30th Top Realtor in America by The Wall Street Journal

-Over 5,000 Homes Sold & Currently Selling More Than 1 Home Daily