The marketplace is overrun with realtors.
What are you doing to separate yourself from your competition to make sure you stand out?
Not everyone is thinking about buying or selling at this given moment, so the ultimate goal is to offer those who either may want to buy or sell at some point in the future something of value and stay in touch with them to build a connection over time.
In the noisy world in which we live, we must think differently and lead from a place of contribution.
Let's think about For Sale By Owners. Instead of just asking/begging them for their business, what about offering them some free tips and tools that can ultimately allow them to be more successful?
The reality is, only 8% of FSBO’s are ever successful at selling their homes on their own, and per the National Association of Realtors, the FSBO’s which are successful, on average, sell their homes for 16% less than the average realtor listed property.
If you offer free tips/tools, you are establishing a stronger relationship over time. So, when the 92% that are unable to sell on their own decide they want to hire a realtor, BOOM, you are the first realtor they think of!
What if you offered for FREE:
- An in-depth current market analysis report
- A “How To Prep Your Home For Sale To Get Top Dollar” guide
- A guest registration login book
- A blank Association of Realtors contract
- A seller's guide from your local title company
- Some tips on creating social media ads
- Some tips on lead follow-up
- Some tips on holding a successful open house
This is not an exhaustive list, but rather some suggestions to give you a mindset of ways to offer something of value and become a resource. While other realtors are begging for their listing and telling them how they are going to fail, you are offering value and building a connection. So when they get to that point of frustration at which they decide they need to hire a realtor, you are the realtor who comes to mind.
The key is to always offer something of value in exchange for the consumer's contact info, and then you can follow up, continue to be a resource, and develop a relationship over time.
Keep pushing hard, and keep up the amazing work!
Thanks for reading!
Joshua Smith, Realtor/Mentor/Entrepreneur
-Voted 30th Top Realtor in America by The Wall Street Journal
-Over 5,000 Homes Sold & Currently Selling More Than 1 Home Daily