Just like your CRM, a website is a HUGE asset to your real estate business, but unfortunately, most realtors do not understand how to be effective with a website and their online presence.

An effective website will allow you to brand yourself, generate leads, and build credibility in your market with both your clients and potential clients.

So, what are the MUST HAVE features?

#1: A home page which brands you as a real estate professional.

#2: A built in IDX/home search feature through which potential buyer clients can use your website to perform home searches.

#3: Pop-up forced lead capture registration on the home search feature, which allows you to generate buyer leads.

#4: Home valuation page with lead capture, so potential sellers can get a home valuation in exchange for their contact information.

#5: Blog feature with the ability to embed photos and videos (preferably YouTube videos).

#6: An about page so potential clients can learn more about you.

You can use a site with other features which can be a nice bonus, but the above are the most essential features necessary to turn your website into a branding and lead generation machine!

As you know, having a good online presence is critical in today’s real estate market, and if done right, will return a HUGE ROI (Return On Investment)!

Thanks for reading!

  Joshua Smith, Realtor/Mentor/Entrepreneur

-Voted 30th Top Realtor in America by The Wall Street Journal

-Over 5,000 Homes Sold & Currently Selling More Than 1 Home Daily